Use These 4 Tips to Expand Your Personal Brand on Instagram

Use These 4 Tips to Expand Your Personal Brand on Instagram http://www.business2community.com/instagram/use-4-tips-expand-personal-brand-instagram-01940512   Having a smart mobile marketing strategy is an important part of building your personal brand online. Leveraging your social networks to their fullest potential is also important for visibility. Instagram is one of the most widely used networks today that can help […]

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4 Ways to Prepare Your Marketing for the Upcoming Holiday Season

https://www.entrepreneur.com/article/302106   Get your business and promotion schedule prepped for the busiest shopping season of the year. Depending on the products and services you sell, you’re likely already thinking of ways to maximize your business for this coming holiday shopping season.But even if you don’t sell traditionally “giftable” items (think web hosting or cybersecurity packages), […]

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The 4 Secrets of Building Valuable Relationships

http://www.business2community.com/sales-management/4-secrets-building-valuable-relationships-01860393   Relationships are the beating heart of every facet of business. While it’s trendy to talk about the need to humanize all our interactions, marketing initiatives are especially successful when they’re founded on personal connections. Whether you’re working with internal teams like sales, IT and Human Resources, or building relationships with partners, customers and […]

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The Future of Email Marketing

http://www.business2community.com/email-marketing/future-email-marketing-01661248#jorU3dq1CWqPYDzq.97 Email is changing just as quickly as the rest of the online landscape. In just the past few years, we’ve seen the growth of features like video in email, the ability of customers to text to join an email list, and even virtual reality opt-ins. As in so many other facets of life, we […]

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Decoding the Psychology behind Consumer Behavior and Relationships

http://www.martechadvisor.com/articles/customer-experience/decoding-the-psychology-behind-consumer-behavior-and-relationships/ by Shabana Arora Relationships today are complex and unique. However, they have three things in common; chemistry, experience, and identity. These components can be found in customer and brand relationships as well. It is the chemistry and identity which attracts a customer to a brand, but the most important of all, it is experience which […]

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What the Science of Consumer Behavior Teaches Us about Content Strategy

http://www.skyword.com/contentstandard/creativity/what-the-science-of-consumer-behavior-teaches-us-about-content-strategy by Nicola Brown   In this age of big data we have more information at our fingertips than we even know what to do with. These days, algorithms decide for us what’s important and who our target audiences are down to the length of their toenails (almost). Why, then, are brands still struggling to get […]

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Build Your Tribe: 7 Actions That Can Land You a Lifetime Customer

By Timothy Carter http://www.business.com/business-opportunities/7-actions-that-can-land-you-a-lifetime-customer Unless your business is one that thrives on one-time interactions, customer retention is key to your business ultimately being successful. Not only is customer retention less expensive, with a higher ROI than customer acquisition, it also leads to benefits like improved brand reputation, and word-of-mouth recommendations. The problem is, even with a fantastic product […]

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