Use These 4 Tips to Expand Your Personal Brand on Instagram

Use These 4 Tips to Expand Your Personal Brand on Instagram http://www.business2community.com/instagram/use-4-tips-expand-personal-brand-instagram-01940512   Having a smart mobile marketing strategy is an important part of building your personal brand online. Leveraging your social networks to their fullest potential is also important for visibility. Instagram is one of the most widely used networks today that can help […]

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Decoding the Psychology behind Consumer Behavior and Relationships

http://www.martechadvisor.com/articles/customer-experience/decoding-the-psychology-behind-consumer-behavior-and-relationships/ by Shabana Arora Relationships today are complex and unique. However, they have three things in common; chemistry, experience, and identity. These components can be found in customer and brand relationships as well. It is the chemistry and identity which attracts a customer to a brand, but the most important of all, it is experience which […]

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Irish Government and Credit Unions Launch Small Loans Scheme

  SUMMARY http://www.clare.fm/news/government-and-credit-unions-launch-small-loans-scheme The [Irish] government and Credit Unions have launched a small loans scheme, aimed at giving people another option to moneylenders. The ‘It Makes Sense’ loan provides emergency credit of up to 2-thousand euro for low-income families. The scheme has been trialed in 30 Credit Unions since last November. More than 200 loans were drawn […]

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Every Picture A Potential Point Of Purchase

by Jack Loechner MP Research http://www.mediapost.com/publications/article/275847/ According to a new study from Curalate, visual commerce is the full-funnel approach used in making all of the images both within and outside of a brand’s control actionable at every point of the customer journey. This is accomplished by directly linking images to the products or services associated with them, […]

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